Emmie-Strommen-Horse-Girl-Founder

Meet Emmie

 
 
 

Background:

I grew up in Minnesota and started riding when I was twelve. My grandparents bought me my first love, Bernie, an angsty thoroughbred who taught me everything. I traveled and rode competitively all through high school. Then I went to college for Equine Studies and rode on the IHSA team for two years.

Although I loved horses, creativity was something I was passionate about and felt the urge to pursue. So a year into college, I switched my major from Equine to Creative Advertising. I had no idea what I was doing, but it was the only thing that said “creative.” True story.

After school I moved to NYC and worked as a copywriter for three years—a dream come true. Then I moved to Los Angeles to become a Creative Director at a large cannabis company.

I absolutely love what I do. I’m grateful to be in the industry I’m in, and proud of my career. But through it all, I’ve stayed a horse girl eager to get back into the saddle. Unfortunately, I didn’t have the time or the means to pursue it.

There came a point in Los Angeles when I was a little depressed. I didn’t feel like myself at all. The desire to have horses in my life became so intense, I began a frantic search for a barn and started riding every weekend. Being back with horses gave me a part of my soul back. It also gave me a new perspective that led to the birth of The Horse Girl Co.

Starting HGC:

When I started riding again, I was looking for a community of women who were in the same boat--who grew up riding or loving horses, started a different career and now wanted back in. That community grew with each conversation and eventually became, The Horse Girl Co.

At its core, I want HGC to be a celebration of Horse Girls, and I believe by doing so, we give horse girls a platform to better the industry, redefine, ‘horse girl’ together and build a more diverse community.

Also, “A Space That Celebrates Horse Girls” sounded like a good time.